The Brief
To refresh Love, Bonito’s brand visuals to reflect their new tagline of
Come Into Your Own as they move into the next chapter of empowering
the female ecosystem—inspiring women to embrace their
personal journey of self-discovery.
Interpretation
“ Come Into Your Own”
It was meaningful to start thinking deeper about what this tagline means before anything was developed. This line could ultimately be summarised as follows—
May your fears yield their deepest tranquilities, May all that is un-lived in you, blossom into a future, May you live life on your own terms.
The Sunflower for
Positivity & Strength.
Rachel talks about her source
of inspiration and strength—
her mother.
The Lotus for
Rebirth & Resilience.
Jillian left her dream job to start over.
The Calla Lily for
Femininity.
Nalisa embracing her body diversity and challenging the norms of femininity.
The Bird of Paradise
for Freedom.
Mili and the ease of comfort of being herself.
The Protea for
Diversity & Courage.
Helen is an Asian living in America. She iterates the courage of embracing one’s unique individuality.
